A Partner in Your Fields And in Your Success
Why Channel?
It starts with the best-in-class products giving you the tools you need to rise to the challenges in your fields today and continued success into tomorrow. Our commitment to farmers is supported by delivering leading-edge solutions, that are connected to you, through a next-level experience.
Seed Finder
Lock In Savings Up to 19% Off With the New Channel Club and Flexible Prepay Discounts
Channel® is leading the field with entirely new ways to help you save. With the new Channel Club and flexible prepay discounts, our farmer-focused finance program is giving you more ways to save up to 19% on seed purchases through the 2025 planting season.
11 Brands. 1 Bright Vision for the Future.
Eleven Bayer seed brands are joining forces to launch the new Channel® brand. You'll still get the same excellent products and service you've come to expect from your local brand, but now you’ll get even more.
Your Channel seed now qualifies for Bayer PLUS Rewards, so you can earn cash back and maximize your earnings on this season's Channel seed and eligible Bayer crop protection product purchases.
Agronomy Library
Seasonally updated agronomic articles.
Become a Channel SeedPro
As a Channel SeedPro, you'll have access to innovative tools that help you deliver expert advice and customized service to farmers year-round. By investing in the success of your farmers, backed by a team that’s invested in you, you'll help them rise to the challenge in their fields.