Rea Hybrids and Channel® Brand.
A New Name. Your Same Favorite Products.
Rea Hybrids and 10 other Bayer seed brands are uniting to create the new, enhanced Channel® brand, offering our customers a broader product portfolio, increased agronomic support, and enhanced digital tools. Farmers can continue to purchase their Rea Hybrids™ products through spring of 2024 with the broader product lineup available fall 2024.
Resources for You
You’ll still get the same excellent products and service you’ve come to expect from Rea Hybrids. Now, you’ll get expanded product offerings, greater agronomic support, and more digital offerings.
Lock In Savings Up to 19% Off With the New Channel Club and Flexible Prepay Discounts
Channel® is leading the field with entirely new ways to help you save. With the new Channel Club and flexible prepay discounts, our farmer-focused finance program is giving you more ways to save up to 19% on seed purchases through the 2025 planting season.