NEW COTTON TRAIT A ‘GAME CHANGER’ FOR TARNISHED PLANT BUG, THRIP CONTROL​

February 8, 2023

Cotton growers needing better control of tarnished plant bugs, thrips and other key pests this season have a new tool now available with the biotech trait ThryvOn Technology.

The first-of-its-kind, cotton biotech trait is commercially available to farmers as Bollgard 3 ThryvOn cotton with XtendFlex Technology – just in time for the 2023 production season.

“The ThryvOn Technology offers growers the first built-in protection against key tarnished plant bugs and thrips species. It’s a game changer for the cotton industry,” says Lindsey Battle, Bayer trait marketing and launch lead for regional crops.

The insects are two of the most damaging pests on cotton-producing acres today across the U.S.


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