THRYVON COTTON GETS GREEN LIGHT FOR '23
February 5, 2023
JEFFERSON CITY, Mo. (DTN) -- North Carolina cotton grower Kip Roberson hoped Bayer's newest cotton technology, ThryvOn, would clear all remaining regulatory hurdles in time for him to plant more acres to it in 2023.
On Tuesday, he got his wish.
"We are thrilled to announce the commercial availability of ThryvOn technology, the industry's first cotton biotech trait of its kind," said Lindsey Battle, Bayer trait marketing and launch lead for regional crops, in a Feb. 7 company news release. "Tarnished plant bug and thrips species have become some of the most economically detrimental pests in U.S. cotton farming. This new technology provides built-in protection against these pests along with providing growers additional options and flexibility in how they manage their fields. We are excited to provide growers greater access to this technology in 2023 and beyond."