Bayer Advanced Launches 3-In-1 Weed & Feed For Southern Lawns

January 18, 2016

Breakthrough Innovation Kills Weeds and Feeds Lawns while Preventing Future Weeds up to Six Months, Including Crabgrass

RESEARCH TRIANGLE PARK, N.C. (January 19, 2016) – Bayer Advanced™, a division of Bayer CropScience LP, today announced the launch of Bayer Advanced 3-In-1 Weed & Feed For Southern Lawns.

The new technology is the first and only homeowner-use product for southern lawns that feeds lawns, kills existing broadleaf weeds, and prevents broadleaf and grassy weeds for up to six months – including Crabgrass and Poa annua. The product is labelled for use on the major southern turf types: bermudagrass, centipedegrass, St. Augustinegrass and zoysiagrass.

“With this breakthrough innovation, consumers who are fertilizing their lawns can also ensure up to six months of weed and crabgrass control in the same application,” said Valerie Henshaw, head of marketing for Bayer Advanced. “By introducing a technology that provides this extended weed prevention to a weed and feed product, we help consumers save time and money while protecting and nurturing their lawns.”

Bayer Advanced expects the product to deliver strong value for customers – consumer research indicates that consumers are currently buying and applying up to four products to feed their lawns and achieve six months of weed and crabgrass control. Consumers can save up to 50 percent by using Bayer Advanced 3-In-1 Weed & Feed For Southern Lawns instead of purchasing multiple products throughout the season.

The launch continues a legacy of innovation for Bayer Advanced, which recently included Season Long Weed Control for Lawns as well as DuraZone® Weed & Grass Killer.

“We remain committed to our history of delivering effective solutions that make lawn and garden care simpler, more convenient and offer a better value,” Henshaw said. “By putting our science in the hands of consumers, we are delivering on our promise of a better life by allowing them to enjoy healthy, vibrant lawns and plants – while saving them time and money.”

The product can be applied in both spring and fall, in accordance with label instructions. It will be sold in Texas, Florida, Alabama, Arizona, Arkansas, Georgia, Hawaii, Louisiana, Mississippi, Nevada, New Mexico, North Carolina, Oklahoma, Puerto Rico, South Carolina and Tennessee.

For more information, visit www.BayerAdvanced.com. Not all products are registered in all states. Always read and follow label instructions carefully.

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Bayer (reg'd), the Bayer Cross (reg'd), DuraZone® and Bayer Advanced™ are trademarks of Bayer.

Bayer is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer representative, or visit Crop Science, a division of Bayer, online at www.CropScience.Bayer.us.

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About Bayer Advanced™
Bayer Advanced is one of the leading consumer lawn and garden brands in the United States. Driven by innovative thinking and category-leading research, Bayer Advanced provides innovative and effective solutions that help consumers grow beautiful lawns and gardens and protect their landscapes from pests, weeds and diseases. Always read and follow label directions before using Bayer Advanced products. Visit BayerAdvanced.com for more information and to view how-to videos, or call 1-877-BAYERAG.Bayer: Science For A Better Life
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2014, the Group employed around 119,000 people and had sales of EUR 42.2 billion. Capital expenditures amounted to EUR 2.5 billion, R&D expenses to EUR 3.6 billion. These figures include those for the high-tech polymers business, which was floated on the stock market as an independent company named Covestro on October 6, 2015. For more information, go to www.bayer.com.Contact:
Bayer Media Hotline, 1-862-404-5118, or

Devin Hughes
Global Prairie
Tel: (216) 659-8286
Email: devin.hughes@global-prairie.com

Casey Allen
Manager of External Communications
Crop Science, a Division of Bayer
Tel: (919) 549-2607
Email: casey.allen@bayer.com

Find more information at CropScience.Bayer.us.


Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

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