National Geographic and Bayer CropScience Release “Top Crop: Farming for the Future"
October 20, 2015
Interactive Online Game Helps Students Develop Agricultural Literacy Through Cultivating Knowledge on Growing Crops
RESEARCH TRIANGLE PARK, N.C. (Oct. 21, 2015) - National Geographic and Bayer CropScience announce the release of “Top Crop: Farming for the Future,” an interactive online game that aims to increase national agricultural literacy through educating students on the basics of what it takes to produce crops. Through a series of virtual growing seasons, game players will experience the various in-season challenges farmers face, such as pests, disease and weather, as well as learn about the multiple modern technologies available to farmers that can help them overcome those challenges.
“At National Geographic, we’re committed to educating tomorrow’s explorers, scientists, engineers and farmers about the world and how it works, and this ‘Top Crop’ game is a great example of how we can teach kids about the challenges and solutions farmers face in the real world through a fun and interactive game,” said National Geographic Chief Education Officer Melina Bellows.
“Top Crop” introduces a scenario where the U.S. Department of Agriculture (USDA) wishes to experiment with new technologies to support sustainable farming, and wants student game players to lead the way. If the student players can successfully grow crops, the USDA will provide the technology and equipment necessary to run a virtual modern agricultural operation. Throughout the course of the “Top Crop” story, game players help agricultural leaders figure out the best way to provide more healthy food and sustainable agriculture techniques to feed a growing global population.
By 2050, global food demand will increase by 60 percent, and meat consumption will increase by 70 percent. These demands must be met by cultivating more food on the same or fewer arable acres than exist today, in the face of a shrinking water supply, evolving pest pressures and a changing climate. “Top Crop” helps game players devise ways to best utilize their available resources to grow healthy crops and maximize overall crop yield.
“Bayer CropScience is proud to work alongside National Geographic to educate students on the role modern agriculture plays in our everyday lives,” said Jim Blome, president and CEO of Bayer CropScience LP. “In order to produce enough safe, healthy food for the 9 billion people that will inhabit our Earth by 2050, these students and so many other people need to get involved in writing the next chapter of agriculture’s history. That will only happen if we develop an agriculturally literate population that not only understands where their food comes from and how it is produced, but also develops a passion for solving the world’s most pressing food issues and fighting global hunger. ‘Top Crop’ is a fun way to get started down this path to educating and cultivating a new generation of agricultural game changers.”
“Top Crop: Farming For The Future” is available on National Geographic’s Education website at http://natgeoed.org/topcrop.
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About Bayer CropScience
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 9,494 million (2014) and is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 23,100 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.
Contact:
Bayer CropScience Media Hotline, 1-862-404-5118, or
Casey Allen
Bayer CropScience
Tel: (919) 549-2607
Email: casey.allen@bayer.com
Erin Smith
MMI
Tel: (919) 233-6600
Email: erin@mmipublicrelations.com
Find more information at www.bayercropscience.us.
Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
