Business Supports Bee Health during National Pollinator Week by Partnering with Customers to Plant Flower Seeds
June 16, 2015
RESEARCH TRIANGLE PARK, N.C. (June 17, 2015) – Experts agree that a major health factor facing honey bees is a lack of forage, as they are unable to access the food they need to survive even as they work to pollinate crops to feed the world. With the human population expected to grow to over nine billion, 70 percent more food will be needed by 2050, meaning bees will need more food to help them meet this demand. To help address this issue, Bayer CropScience donated 40,000 wildflower seed packets to TruGreen, totaling 8 million wildflowers, to increase forage area for pollinators. TruGreen will distribute the seed packets to its customers during National Pollinator Week (June 15-19). This collaboration is part of Feed a Bee, a Bayer CropScience initiative to grow 50 million flowers and expand forage habitat for bees and other pollinators.
TruGreen, a lawn care company with certified specialists who work to provide tailored lawn care for their customers, has made a commitment to pollinator stewardship by collaborating with Feed a Bee to distribute seed packets by hand to clients in Massachusetts and New York. This effort also aligns with the recently announced White House Million Pollinator Garden Challenge, an initiative to establish one million gardens with the goal of providing forage for honey bees and other pollinators, and will result in hundreds of gardens to help feed bees.
“We are very excited about the commitment that TruGreen has made to bee health,” said Dr. Becky Langer, manager of the North American Bee Care Program. “This is a great opportunity to increase pollinator habitat while simultaneously raising awareness around the significant role pollinators play in the food we eat.”
Bayer’s collaboration with TruGreen is one of several collaborations Bayer has launched as part of the Feed a Bee initiative to increase bee forage areas. The campaign had an initial goal of growing 50 million flowers and providing additional forage acreage for bees in 2015. In May, Bayer announced that the campaign reached this goal as nearly 200,000 people have visited www.FeedABee.com and pledged their support of pollinator health.
Although the initial goal has been reached, individuals are still encouraged to visit the site to commit to growing bee-attractant plants or request to have the Feed a Bee initiative “plant on their bee-half.” Those who have already pledged to plant are encouraged to share their planting pictures via social media with the hashtag #FeedABee.
“The White House Pollinator Health Task Force outlines four key strategies to protect pollinators, and this partnership with Bayer meets two of them: specifically educating the public, and increasing food and foraging areas for bees and other pollinators. We are thrilled to partner with Bayer and include our customers as part of this elegantly practical and responsible solution,” said Jeff Fedorchak, TruGreen vice president of corporate affairs.
Feed a Bee collaborations will continue to help ensure bees can access pollen and nectar sources. Individuals are encouraged to continue supporting the initiative by sharing their planting photos using #FeedABee on social networking sites and visiting www.FeedABee.com to have the initiative plant forage on their behalf or commit to planting bee-attractant plants on their own.
Bayer’s joint efforts with TruGreen are a part of its commitment to protect and improve pollinator health. For more information on Bayer’s bee health initiatives, please visit: beehealth.bayer.us. You can also follow and share with us on Twitter @BayerBeeCare, on Facebook at facebook.com/BayerBeeCareCenter and view photos on Flickr.
Bayer CropScience Twitter Page:
http://twitter.com/bayer4cropsus
http://twitter.com/bayerbeecare
Bayer CropScience Blog:
https://www.bayercropscience.us/news
Bayer CropScience is committed to bringing new technology and solutions for agriculture and non-agricultural uses. For questions concerning the availability and use of products, contact a local Bayer CropScience representative, or visit Bayer CropScience online at www.bayercropscience.us.
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About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 9,494 million (2014) and is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 22,400 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.
Contact:
Bayer CropScience Media Hotline, 1-862-404-5118, or
Jeff Donald
Bayer CropScience
Tel: (919) 549-5395
Email: Jeffrey.donald@bayer.com
Kayla Reed
Porter Novelli
Tel: (678) 428-2107
Email: kayla.reed@porternovelli.com
Find more information at www.bayercropscience.us.
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